Benetton’s advertising campaigns are always striking. It’s no surprise, then, to discover that the company’s founder, Luciano Benetton, founded an institution to nurture the creative talents of new and emerging artists: Fabrica.
Fabrica’s Les Yeux Ouverts exhibition is currently at Shiodome Italia in Tokyo, featuring a selection of the most important works from the 14 years since its inception. One of the biggest displays features a project for “Colors” magazine (see photo, above).
Date:
18 January – 2 March 2008
Venue:
Shiodomeitalia Tokyo Shiodome Shio-site n.5, 2-14-1 Higashi-shimbashi, Minato-ku, Tokyo 105-0021.
Admission:
Adults: ¥700; Students: ¥500
Interview with Fabrica’s General Manager, Alfio Pozzoni, at PingMag.
Further information from Tokyo Art Beat.
Tags: Art, Benetton, Colors, Design, Fabrica, Japan, News, Shiodome, Tokyo

13 February, 2008 at 10.59 pm
Sig Luciano Benetton who has invested corporate profits to ensure future generations of emerging artists survive on the global markets; Accept our appreciation and ext/
We have serious concerns that there is no one from Japan in any industry who would challenge Benetton on any international concerns.
Sig Benetton: Palmada! Palmada!