DoCoMo intensify mobile phone battle

27 November, 2007

DoCoMo, Japan’s largest mobile phone service provider, introduced its latest line of mobile phone handsets today, further increasing pressure on main rivals KDDI au and Softbank in one of the world’s most competitive telecommunications markets.


The FOMA 905i range can be used in 154 countries, and boasts voice activated translation, GPS mapping and route-finding, “One-Seg” digital TV support and full-screen web browsing at speeds of up to 3.6Mbps.

DoCoMo has seen its market share drop as a result of successful promotion campaigns from rivals, especially Softbank, who recently announced a 22 percent rise in sales for the first-half of the financial year.

In addition to the introduction of a new range of phones, DoCoMo is also now offering the option of paying for their handsets in instalment payments, substantially reducing the cost of monthly service rates.


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